Quantitative vs Qualitative UX Research
- What is qualitative UX design research? What are some methods used to conduct this type of research?
- Qualitative research would be any form of UX research that narrows in on the quality or meaning of an experience for the end-user. Qualitative user experience research methods gather detailed understanding of individual users. Basically, they are focused on understanding the nature of human experience by asking questions like: What drives users to complete a particular task?, Why do users do the things that they do? Polls or voting could be methods used to determine something like color preference or icon design that captures user attention more successfully. Some additional methods could be focus groups or a card sorting technique.
- What is quantitative UX design research? What are some methods used to conduct this type of research?
- Quantitative research methods would consist of the UX research focused on user behavior in a way that can be quantified, or measured, in terms of questions like: how many?, how much?, how often? Quantitative research can help the design process by narrowing in on the decision-making process. For example, using results from A/B testing, you could say which version of a drop-down menu works better for site navigation in terms of page visits to the various site pages. Some additional methods could be various versions of data collection, survey analysis, or benchmarking.
- Write three examples of good and bad research questions.
- After reading the article at https://txidigital.com/insights/writing-user-research-questions, I was able to formulate some good and bad hypothetical research questions. First, the good: “Tell me about the first time you did ____”, “What are your thoughts about this feature?”, and “How did you locate this information?” Next, the bad: “Would you use this app often?”, “Do you think I gave this page a good aesthetic?”, and “What would you like this feature to accomplish?”
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